April -Dec 2024 Role: Content Design Manager
Base designers asked me for input choosing a name for our AI identity. I saw this as an opportunity to establish a content strategy for AI across Uber.
Contribution
- Worked as an IC on the AI assistant on Uber Eats in 2023 and then coached a senior IC to bring this product to launch
- Kicked off and led a work stream with a senior CD and a senior conversation designer to explore and align on a direction for the way we should tune our AI voice to sound across different tools across Uber
- Connected the dots across Brand, PMM and Design to help the team make a decision on naming
- Managed a parallel work stream to write guidelines for the Design system UI Kit and conversation toolkit
Impact
- [Process] Strengthened relationship with Base team which set a great tone for the work we will continue to do together
- [Process] Delivered content and design guidelines for the UI and conversation kit quickly and in a way that was sustainable while also saving time on future AI projects by producing a reusable bank of components
- [Product] Improved quality and consistency of AI experiences